Tuesday, March 15, 2011

Lexus Presents First Major Motion Picture Created Exclusively for Web Distribution

"Girl Walks into a Bar" is a feature-length film that premiered on March 11th, 2011, and is free to view on YouTube. The new edgy movie follows a series of characters through 10 Los Angeles bars--all of them having interlocking stories over the course of one night.  This sharp-witted comedy features talent such as Carla Gugino, Zachary Quinto, Josh Hartnett, Danny DeVito, and Rosario Dawson.

Zachary Quinto is a dentist in the film who works with a feisty would-be assassin (Carla Gugino) to finish off his plan to kill his wife. While this is going on, he unknowingly sets off a sequence of events that fuels the 10-bar journey--including stops at lounges, bars, strip clubs, and the occasional nudist ping pong club. The resulting vignettes lead up to a revealing finish.

“The movie escapes the confines of traditional film production and is a bold undertaking that is set to transform the film industry,” said Dave Nordstrom, vice president of marketing, Lexus. ”It seems fitting to support this initiative as we launch our most unconfined vehicle yet—the CT 200h hybrid —in a space that we know will reach an unconventional, sophisticated audience.”

For more news and updates about Lexus, visit Meade Lexus on YouTube or on Facebook.